Thursday, June 01, 2006

Sending personal correspondence

Mail-merged letter and bulk e-mails can be overwhelming and make people less likely to reply to messages they receive. The handwritten letter is an excellent way to improve the chances that your correspondence will be considered thoughtfully. When people look at a pile of mail, it is the handwritten envelopes that are opened first (though bear in mind there is a difference between fountain pen on quality envelope and biro on a brown envelope).

People take note of handwritten letters: they feel more of an obligation to reply. A4 is not ideal for handwritten correspondence, though it is okay to handwrite business letters on A4 letterhead. For personal correspondence, use smaller paper (often sold in small pads). Basildon Bond is a good everyday choice, or if you want to go upmarket you could use paper from Smythson of Bond Street.


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